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Link relevancy is a vital element in establishing a search engine optimized website. Backlinks are incoming links to a given website and thus are highly valuable for search engine optimization. From the perspective of search engines, backlinks to a website can be seen as a good indicator of the value of that website. The best website search engine optimization involves reconciling quantity and quality of backlinks.

While optimizing, it's always important to keep an eye on the bottom line. Naturally, the highest return on investment is the goal of business. Free is often the best strategy. There are many quality free back links resources including venues for free link exchange, free directory submission, forms of free website submission and more.

Paid backlinks do not necessarily mean quality backlinks. There are companies that sell spam page links that are frequently bad for a website's link relevancy. Even paid directory submission won't provide a reliable long term ROI. Some paid directories don't guarantee website addition even after fees are paid, in which case the investment has been lost. Some other paid directories have diminishing traffic and a less-than-positive search engine footprint.

Neither are all free back links created equal. There is the occasional free backlink generator that is stuffed with cloaked spamdexes. These can do great damage to search engine relevancy. However, other free submit url sites like http://www.voltrank.com offer high quality one-way link exchange. Free backlink builder sites like Voltrank are ideal for improving a website profile without straining the site's ROI. Voltrank also promotes quantity of links with their automated feature. Quantity and quality can be truly reconciled.

Additionally, Voltrank delivers gradual and organic link building that search engines perceive as quality link building. There is no toxic footprint left behind. Varying inbound link anchor text is also vital to a natural SE profile. Customizing anchor text, also part of Voltrank, allows the webmaster to prioritize results.

Another relevancy option is text-based advertisements with links back to the promoted site.

Voltrank also promotes one-way links from sites with high PageRank. That way, a webmaster is assured that all linking sites and their subpages have been indexed by Google. Another positive element to Voltrank-like sites is that all links are permanent. If anyone takes a page off or a site is otherwise removed from the system, the user's free account is credited.

Paid submissions are the bread and butter of website promotion, but free submissions are quickly becoming the most important element to search engine optimization. Free submit url sites also tend to be user-centered, a rare thing in the online world -- and a good thing.